Hello, I’m Frankie.
I’m an experienced copywriter and creative, with over ten years in communications under my belt.
I really believe that quality content sells, connects and creates loyalty more efficiently and effectively than almost anything else.
Good copy and content should engage, inform and convert. It should be intelligent, authentic and, when appropriate, entertaining.
I’ve worked in and for businesses of every shape and size- from conglomerates like Proctor and Gamble to sole traders, so have in-depth experience at adapting to suit an individual brands needs.
I’m available for retainer, one-off or part time projects, as well as consultancy and brand communications audits.
For more information, have a browse of some recent work from independent brands below, read more about my available services or get in touch here.
Brick House Beauty
After winning a prestigious industry award- Best Home Salon 2022/23- founder Emily was inundated with interview and quote requests, and invited to give talks at industry events to inspire other entrepreneurs in her sector and beyond.
I worked closely with Emily to create informed, intelligent responses, scripts and presentations that retained her personal tone of voice, with the objective to make the most of an opportunity to raise and establish her profile as a female founder and leader in the beauty industry. Alongside this we developed copy and content for a consultancy arm to her current business.
Mane Hackney
After a change of ownership and location, founders Ash and Sophia needed to rebrand and refresh their established, highly respected East London hair studio, ensuring a smooth transition with clear communications to customers and media, whilst taking the opportunity to consider and reflect on their business offering. We worked together throughout the transition, updating the brand tone of voice in the process to ensure it reflected this new venture whilst maintaining continuity for their customer base.
Forage Botanicals
Founder Natasha wanted to refresh and revive her website and printed product copy, shifting the brand tone of voice to bring in more of both her expertise and her brilliant sense of humour. With the wellness industry mushrooming, I created copy that grounded Forage Botanical products in science to highlight the brand’s credibility in an unregulated space, honing client testimonials for evidence and adding in Natasha’s own tips, all whilst making sure the brand doesn’t take itself too seriously.
